Leader of Farnell's Global eProcurement (eCommerce) function. Strong experience and technical understanding of applications, IT setup and the global eCommerce marketplace with focus on improving go to market strategies, clients' online purchasing capabilities and experiences. Member of SAP's Supplier Advisory Board with solid experience across Distribution, Electronics, Retail and IT.
Day 1 | 2nd December
2:55 PM Panel: Omnichannel Growth Execution: How can you unify customer and account data across channels to increase conversion and customer lifetime value?
- Unify customer, product and account data into a connected model that enables consistent decision-making and scalable growth.
- Enable customers to buy across sales, eCommerce, marketplaces and assisted channels while maintaining one connected commercial model.
- Align planning, targeting and execution across teams to increase conversion, account growth and customer lifetime value.
Check out the incredible speaker line-up to see who will be joining Tom.
Download The Latest Agenda