Leader of Farnell's Global eProcurement (eCommerce) function. Strong experience and technical understanding of applications, IT setup and the global eCommerce marketplace with focus on improving go to market strategies, clients' online purchasing capabilities and experiences. Member of SAP's Supplier Advisory Board with solid experience across Distribution, Electronics, Retail and IT.
Day 1 | 2nd December
2:00 PM Panel: Omnichannel Growth Execution: How can you unify customer and account data across channels to increase conversion and customer lifetime value?
- Learn how to support multiple routes to customer, product, and account data—while normalising it into one usable structure that enables consistent decision-making and scalable growth
- Discover how to let customers buy, interact, and engage on their terms (sales, ecommerce, marketplaces, direct, assisted)—while maintaining a single, connected commercial model behind the scenes
- Understand how leading organisations are shifting to account-based, cross-functional execution—connecting planning, targeting, and delivery across the full buyer journey to increase conversion and lifetime value.
Check out the incredible speaker line-up to see who will be joining Tom.
Download The Latest Agenda