Tobias Giese

EVP Customer Lifecycle Intershop Communications AG

Day 1 | 2nd December

10:30 AM VIP Workshop: AI in action: Design Your First Agentic B2B Buyer Journey

  • Think like an AI agent: Discover how AI finds and recommends products through external AI platforms like ChatGPT and onsite copilots, using enriched product data and intelligent discovery.
  • Design your own agentic journey: Get hands-on with real-world B2B scenarios - from selecting an order entry channel and placing orders to identifying spare parts and scheduling maintenance appointments.
  • Turn AI into business action: Explore how agents connect product data, customer-specific pricing, business rules, and workflows - and identify practical steps to make your business agent-ready.

Check out the incredible speaker line-up to see who will be joining Tobias.

Download The Latest Agenda