B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

Tanja Tschech

Tanja Tschech

Digital Transformation Manager Roehm

Day 2 | 4th December

1:30 PM Presentation: Frictionless by design: How we automated our buying journey to create a seamless B2B customer experience

  • Mapping key drop-off points and internal handoffs to streamline processes across product discovery, pricing, and checkout 
  • Automating repetitive customer interactions - from quote configuration to delivery tracking - using rule-based workflows and AI tools 
  • Aligning UX with B2B buyer expectations by simplifying navigation, reducing form fatigue, and enabling account-level preferences. 

Check out the incredible speaker line-up to see who will be joining Tanja.

Download The Latest Agenda