Tanja Tschech

Tanja Tschech

Digital Transformation Manager Roehm

Day 1 | 2nd December

3:55 PM Fireside Chat: Cross-Sell Growth Strategy: How can you turn purchase insights into sales opportunities to increase account revenue at scale?

  • Identify high-value cross-sell opportunities using purchasing behaviour, product affinity and customer analytics to uncover hidden revenue potential.
  • Turn customer insights into sales by embedding data-driven opportunities into CRM, campaigns and sales workflows.
  • Connect data, analytics and commercial teams to scale insight-driven selling and accelerate revenue growth. 

Sponsorship Available 

Day 2 | 3rd December

2:00 PM Fireside Chat: Customer Data Activation: How can you unify cross-channel customer data and buying signals to improve targeting that uncover new commercial opportunities?

  • Capture and unify customer data across every touchpoint to create a complete, real-time view of the customer. 
  • Combine internal data with external signals to uncover deeper insights and new commercial opportunities. 
  • Identify buying intent using dynamic behavioural signals instead of static customer segments. 
  • Embed AI-driven next best actions into sales, marketing and service workflows to increase conversion and customer value. 

Check out the incredible speaker line-up to see who will be joining Tanja.

Download The Latest Agenda