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Tanja Tschech
Digital Transformation Manager
Roehm
Day 1 | 2nd December
3:55 PM
Fireside Chat: Cross-Sell Growth Strategy: How can you turn purchase insights into sales opportunities to increase account revenue at scale?
Identify high-value cross-sell opportunities using purchasing behaviour, product affinity and customer analytics to uncover hidden revenue potential.
Turn customer insights into sales by embedding data-driven opportunities into CRM, campaigns and sales workflows.
Connect data, analytics and commercial teams to scale insight-driven selling and accelerate revenue growth.
Sponsorship Available
Day 2 | 3rd December
2:00 PM
Fireside Chat: Customer Data Activation: How can you unify cross-channel customer data and buying signals to improve targeting that uncover new commercial opportunities?
Capture and unify customer data across every touchpoint to create a complete, real-time view of the customer.
Combine internal data with external signals to uncover deeper insights and new commercial opportunities.
Identify buying intent using dynamic behavioural signals instead of static customer segments.
Embed AI-driven next best actions into sales, marketing and service workflows to increase conversion and customer value.
Check out the incredible speaker line-up to see who will be joining Tanja.
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