B2B Online Europe 2024

03 - 04 December, 2025

Maritim proArte Hotel Berlin

Tanja Tschech

Digital Transformation Manager Roehm

Day 1 | 4th December

11:10 AM Presentation - Aligning business and IT decision-making: How to enhance collaboration to prioritise customer insights and drive sales

  • Commercial Leadership in Digital Strategy: Ensure digital commerce strategies are driven by business priorities and customer value
  • Facilitating collaboration between business and IT teams to enhance digital infrastructure decision-making
  • Customer-Centric Approach: Prioritise customer insights to shape digital strategies and enhance satisfaction

11:30 AM Panel Interactive - Mastering the Hybrid Sales Model: How can you gain buy-in from your eCommerce, sales and marketing teams to deliver holistic customer relationships that boost loyalty?

  • Learn what a successful B2B hybrid sales model looks like in 2025
  • Share tactics for overcoming resistance to new ways of working and getting buy-in from key stakeholders
  • Measuring success: Key metrics to evaluate success and prove ROI


Following the panel you will then break out into small group roundtables

Check out the incredible speaker line-up to see who will be joining Tanja.

Download The Latest Agenda