B2B Online Europe 2025
3 - 4 December 2025
Hotel Maritim Berlin
Serena Cestra
Regional Head of Digital for Emerging Markets BeiersdorfDay 2 | 4th December
10:10 AM Panel Interactive: Mastering the omnichannel model: How can you deliver seamless customer journeys that build trust, loyalty and long-term value?
- Defining omnichannel success in the B2B context - from journey orchestration to measurement and accountability
- Balancing human and digital touchpoints across long, complex buying cycles
- Integrating tools and teams to deliver consistency across web, sales, and service channels
Check out the incredible speaker line-up to see who will be joining Serena.
Download The Latest Agenda