B2B Online Europe 2024

03 - 04 December, 2025

Maritim proArte Hotel Berlin

Sebastiaan Verhaar

Chief Executive Officer Sana Commerce

With over 16 years of commercial leadership experience, including my current role as CEO of Sana Commerce, I've navigated diverse industries with a focus on driving growth and fostering innovation. From telecommunications to enterprise IT, from Manufacturing to IoT, I've worked in industries ripe for change, always seeking transformative solutions. Central to my approach is a commitment to accelerating businesses through thoughtful strategies and practical solutions. I am dedicated to simplifying complex processes, empowering teams, and delivering tangible value. My expertise spans Business Development, Partnerships, Channel & Enterprise Sales, Customer Service, and Application Engineering. In each role, I've prioritized innovation and collaboration to achieve meaningful results. In a world of constant change, I am continuing to learn and grow, believing that true success is measured by the positive impact we create together.

Day 1 | 4th December

4:30 PM Panel – Navigating uncertain markets: How can you sustain digital programmes and projects for commercial success amid rising costs?

  • Ensuring buy-in for digital sales and marketing initiatives in an inflationary environment 
  • Responding to market shocks and budget pressures whilst maintaining digital continuity 
  • Cutting costs in a challenging environment without compromising on customer experiences

Check out the incredible speaker line-up to see who will be joining Sebastiaan.

Download The Latest Agenda