Scott Allen

UK Chief Marketing Officer Microsoft

I come to work every day with the mindset of how digital transformation can help organisations and individuals to achieve more and work with many customers across commercial, public sector, education and the third sector. As CMO within Microsoft UK I am responsible for leading marketing for two go to market areas - Consumer and Commercial. These teams work with the CMO "Marketing Services Centre of Excellence" to ensure an integrated customer-focused approach covering content, social (engagement, listening and selling), web, inbound, operations, partnerships, insights & analytics, 1st party & 3rd party events, hospitality and webinars.