B2B Online Europe 2024

04 - 05 December, 2024

Hilton Dusseldorf

Sanup Balakrishnan

Global Head Connected Commerce Diageo Global

Day 1 | 4th December

2:50 PM Presentation - B2C Distributor Perspective – How we are configuring our tech stack for better customer understanding and engagement

  • Achieving a 360 perspective on your customer: Which tools and technologies enable you to identify the right person 
  • Technologies and approaches to better understand and transform this data into valuable marketing and sales insights  
  • Customer engagement: Using these insights to drive and focus your digital marketing and sales efforts 

Check out the incredible speaker line-up to see who will be joining Sanup.

Download The Latest Agenda