Russell Scherwin

Chief Marketing Office, Watson Commerce IBM

Russell Scherwin is IBM's Chief Marketing Office for Watson Commerce. Leading commerce strategy, consulting, sales, and marketing teams for over 20 years, Russell has worked with hundreds of organizations in shaping go-to-market strategies and execution plans. With a passion for technology’s socio-economic impact, Russell is known for expertly fusing economics, strategy, humor, and thought leadership into a meaningful and entertaining message. Russell holds an MBA from New York University and a BS in Computer Science from SUNY Binghamton. His AI expertise is continually reshaped as he “trains”his 7 and 3 year old sons.