B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

Rochelle McCord

Rochelle McCord

EU Digital Marketing Manager Edwards Lifesciences

Day 1 | 3rd December

3:40 PM Marketing in the machine age: How you can adapt strategy and structure for AI-driven growth

  • Aligning teams and content to take advantage of generative and predictive tools 
  • Orchestrating journeys across channels with AI-powered segmentation and targeting 
  • Measuring impact and building the business case for ongoing AI investment 

Check out the incredible speaker line-up to see who will be joining Rochelle.

Download The Latest Agenda