Fatih Arik

Fatih Arik is a digital marketer from the Netherlands who has more than 10 years of digital experience in various industries.  He is currently working for Royal Philips in Amsterdam as Sr. Manager Digital Marketing Performance. In his current role, he has been helping various business groups and markets to optimize their digital marketing investments. At Philips he and his team introduced a new capability for optimizing digital campaigns, which delivered 20% efficiency in digital media spend globally. Today, he is going to talk briefly about his experience: how they realized this success, what kind of challenges they faced along the way and how they tackled those challenges in order to sustain the success.