B2B Online Europe 2019

06 - 07 November, 2019

Hesperia Tower Hotel & Convention Centre, Barcelona

44(0)20 73689894

Paul Poels, Global Head, Digital Marketing Optimisation & Analytics at Phillips

Paul Poels


Global Head, Digital Marketing Optimisation & Analytics
Phillips

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda

Conference Day One – 6 November

Tuesday, January 1st, 2019


9:10 AM ALL-STAR PANEL: Personalisation at scale: How can you use AI and ML to increase campaign relevancy and deliver enhanced personalisation across multiple channels?

•How to explore opportunities within the customer journey and identify new touchpoints across multiple channels to tailor content and take your customer experience to the next level
•How AI can help to identify patterns that will help to identify opportunities for automated personalisation
•How to create an effective 1:1 personalisation roadmap that helps engage customer directly
•How to benefit from thinking of your entire funnel as a personal conversation from early on in order to increase your responses
•The importance of tracking every action that your customer does along the sales funnel in order to help you to better understand how you should personalise their experience next time 
•How to build different personalisation scenarios in order to better personalise content and ensure relevance


Conference Day Two - 7 November

Tuesday, January 1st, 2019


3:40 PM CASE STUDY: How Philips improved marketing performance and digital analytics to identify opportunities and increase sales

·          Which analytics tools are best placed to connect your consumer data sources to build a more coherent view of your customers and identify new opportunities for engagement?
·          How to gain customer insights and build a unified view of your customer to ensure relevance across all channels?
·          How can you ensure GDPR compliance when working with customer data to create appropriate propositions in line with customer needs?