Pascal Smits

Global Program Leader Signify

Pascal currently leads global Board reporting programs which develops and deploys end-to-end digital capabilities to the Philips Lighting markets, business group and central staff organisations. Part of this was setting up a company wide global Digital Transformation program with award winning lean startup/accelerator and measurement/analytics centers of expertise. Recently Pascal has been transforming and driving sales growth through all direct & indirect online channels for Philips Lighting for B2C and B2B, including managing a global team of Digital & eCommerce managers driving digital marketing & online sales in more than 60 countries.