B2B Online Europe 2019

06 - 07 November, 2019

Hesperia Tower Hotel & Convention Centre, Barcelona

44(0)20 73689894

Mirella Vitale, SVP Marketing, Communication & Public Affairs at Rockwool

Mirella Vitale


SVP Marketing, Communication & Public Affairs
Rockwool

Check out the incredible speaker line-up to see who will be joining Mirella.

Download The Latest Agenda

Conference Day One – 6 November

Tuesday, January 1st, 2019


9:10 AM ALL-STAR PANEL: Personalisation at scale: How can you use AI and ML to increase campaign relevancy and deliver enhanced personalisation across multiple channels?

•How to explore opportunities within the customer journey and identify new touchpoints across multiple channels to tailor content and take your customer experience to the next level
•How AI can help to identify patterns that will help to identify opportunities for automated personalisation
•How to create an effective 1:1 personalisation roadmap that helps engage customer directly
•How to benefit from thinking of your entire funnel as a personal conversation from early on in order to increase your responses
•The importance of tracking every action that your customer does along the sales funnel in order to help you to better understand how you should personalise their experience next time 
•How to build different personalisation scenarios in order to better personalise content and ensure relevance


2:20 PM CASE STUDY REVOLUTION: How to advance your online and offline data collection to create a 360 customer view and achieve digital-first engagement

·          How to understand the multitude of customer personas and their individual business needs both offline and online
·          How to create an effective personalisation roadmap that engages with their customer directly
·          How understanding customer context can radically shift digital design journeys and patterns for your B2B customers
·          The importance of tracking every interaction along the sales funnel in order to help you to better understand how you should personalise customer experiences
·          How to use a mix of technology and commercial strategies to radically shift customers buying patterns and behaviour to a digital-first engagement