B2B Online Europe 2024

03 - 04 December, 2025

Maritim proArte Hotel Berlin

Michael Scholz

Vice President of Product and Customer Marketing Commercetools

Michael Scholz is VP of Product and Customer Marketing at commercetools. Leveraging his two decades of experience in retail and software –– including leadership positions at SAP, Hybris and Sift, Michael oversees software development, presales, consulting, marketing and strategic alliances across the EMEA, APAC & Americas regions.Prior to joining commercetools, he spent six years advising Fortune 50 companies such as Sysco and Ford Motor Company on unified commerce strategies for both custom software developments and off-the-shelf software packages. Michael earned two BAs in International Business and IT, a MA of Design, and an MBA at universities in Germany, the UK, Australia & Hong Kong.

Day 1 | 4th December

9:00 AM Keynote Panel – Revolutionising your digital customer journeys: How can you reduce inefficiencies, drive growth and expand your customer offering?

  • Learn high level priorities for global marketing, digital and sales leaders in 2025
  • Build a customer focussed and unified B2B marketing and sales strategy in an omnichannel environment
  • Best-in-class digital experiences: How to stand out from the crowd with limited budgets

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda