B2B Online Europe 2025

03 - 04 December, 2025

Hotel Maritim Berlin

Mervi Sihvonen

Global eCommerce Lead, Drive Products ABB

Mervi Sihvonen has more than 20+ years of experience in b-to-b international sales, business development and growth, sales and channel partner management. Working as Global eCommerce Lead at ABB Drives business, she is accountable of Go to market strategy in Digital Sales and eCommerce strategy globally to advance seamless purchase experience for customers to drive revenue growth. Her passion is a customer centric thinking from outside-in perspective and focus on customer values.

Check out the incredible speaker line-up to see who will be joining Mervi.

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