Marzena Zimnicka-Żepielska

Global Head, eCommerce and Self-Care Deutsche Telekom

Day 2 | 4th December

Centralizing access to pricing, order status, documentation, and reordering to streamline the B2B buying journey
Using AI-powered chat and knowledge bases to deflect common support queries and free up service teams
Driving adoption with a phased rollout, internal training, and ongoing feedback loops from key customer accounts

Check out the incredible speaker line-up to see who will be joining Marzena.