Malin Östman

Malin Östman, a visionary and creative leader, serves as the chief marketing officer at Selfly Store. Since joining in summer 2022, she has been instrumental in redefining the company’s brand and marketing strategy, successfully positioning Selfly Store as an innovative growth leader in the vending, micro market and office coffee service industry. Leveraging her background in management consulting and communications, Östman has championed innovative marketing approaches, such as the Metaverse launch of the first intelligent vending freezer on the market, the Selfly Freezer. Her commitment to embracing cutting-edge technology and creative solutions has fueled the company’s rapid growth in brand awareness, lead generation and customer base.