B2B Online Europe 2025
3 - 4 December 2025
Hotel Maritim Berlin
Lukas Kulevicius
Digital Marketing Program Manager Atlas CopcoDay 2 | 4th December
2:30 PM Panel Interactive: Adopting new ways of working: How to overcome resistance and bridge the IT–business divide to drive digital execution and impact
- Encouraging ownership and accountability during change initiatives without overwhelming teams
- Structuring collaborative governance models that embed agility and responsiveness into workflows
- Coaching digital mindsets across functions to enable long-term transformation, not just one-off projects
Following the panel you will then break out into a small group roundtables
Check out the incredible speaker line-up to see who will be joining Lukas.
Download The Latest Agenda