Liliana Torres is the Global Head of Marketing for ABB's Electrification Service Division, a role she has held since 2022. With over 20 years of experience in strategic marketing and demand generation across the industrial and electrification sectors, she leads global marketing strategies that drive market awareness, accelerate pipeline growth, and deliver measurable business outcomes. At ABB, Liliana has progressively advanced through senior marketing leadership roles, including Global Head of Marketing Activation and Global Head of Demand Generation, where she developed and executed outcome-based marketing programs for multi-billion dollar businesses. Her expertise spans revenue marketing, account-based marketing, digital transformation, and sales enablement, leveraging multiple digital marketing technologies to optimize campaign effectiveness and conversion rates. Prior to ABB, Liliana held executive marketing and strategic roles at GE (Power, Energy Connections, and Security divisions), where she designed channel loyalty programs that increased revenues by 15% year-over-year and implemented revenue marketing processes that contributed hundreds of millions in pipeline value. She also served in strategic marketing and business development positions at UTC Fire & Security and The Brink's Company. A former member of The CMO Club, Liliana is recognized for her data-driven approach to marketing, talent development leadership, and ability to translate customer insights into commercial success across global markets.