B2B Online Europe 2019

06 - 07 November, 2019

Hesperia Tower Hotel & Convention Centre, Barcelona

44(0)20 73689894

Jonathan Holman, Head of Digital Transformation, Corporate & Commercial at Santander

Jonathan Holman


Head of Digital Transformation, Corporate & Commercial
Santander

Check out the incredible speaker line-up to see who will be joining Jonathan.

Download The Latest Agenda

Conference Day Two - 7 November

Tuesday, January 1st, 2019


12:30 PM PANEL: Inspiring the next generation of eCommerce: Which business models, strategies and technologies will win in 2020?

·       How can you build a ‘best-in-class’ customer-centric Omni channel roadmap to future-proof your business and continue to thrive in an evolving market?
·         How to utilise AI and digital assistant technology to reinvent customer engagement strategies
·         How companies can combine sustainability strategies without losing the commercial focus

2:30 PM CASE STUDY: How to harness AI and ML to collect customer data which allows you to understand customer personas and improve the customer journey

·          How to harness AI to create a next-level customer experience across all channels in to provide meaningful engagement and increase conversions
·          How to understand buying behaviour and get closer to your customers in the complex B2B buying landscape to improve customer experience across all touch points
·          How to harness AI and ML to collect customer data which allows you to create a precise buyer personas to improve customer engagement
·          How AI can help to deliver a consistent brand experience that will improve customer loyalty