B2B Online Europe 2024

03 - 04 December, 2025

Maritim proArte Hotel Berlin

John Kelly

Global Director eRetail & Centre of Excellence E-Business Heineken

Day 2 | 5th December

9:20 AM Keynote presentation – Heineken’s AI case study: How we are leveraging AI in eB2B to implement targeted customer interactions that increase sales

  • Shared reality: Where are we now with AI in B2B? Defining sales and marketing use-cases, highlighting novel technologies and analysing their value
  • Successful deployment: How we have effectively used AI to drive effectiveness and deliver more targeted customer interactions
  • Measuring success: How to continuously stress-test your use of AI to ensure you are delivering optimal sales results

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda