John Kelly

Global Director eRetail & Centre of Excellence E-Business Heineken

Day 1 | 3rd December

Establishing cross-functional governance that connects digital, sales, marketing, and commercial teams around shared B2B outcomes
Embedding B2B in the route-to-market strategy to maximise adoption, efficiency, and margin contribution
Aligning governance with measurable value levers to accelerate digital maturity and transformation ROI

Check out the incredible speaker line-up to see who will be joining John.