B2B Online Europe 2024
04 - 05 December, 2024
Hilton Dusseldorf
John Kelly
Global Director eRetail & Centre of Excellence E-Business HeinekenDay 2 | 5th December
9:20 AM Keynote presentation – Heineken’s AI case study: How we are leveraging AI in eB2B to implement targeted customer interactions that increase sales
- Shared reality: Where are we now with AI in B2B? Defining sales and marketing use-cases, highlighting novel technologies and analysing their value
- Successful deployment: How we have effectively used AI to drive effectiveness and deliver more targeted customer interactions
- Measuring success: How to continuously stress-test your use of AI to ensure you are delivering optimal sales results
Check out the incredible speaker line-up to see who will be joining John.
Download The Latest Agenda