B2B Online Europe 2025

03 - 04 December, 2025

Hotel Maritim Berlin

Joanna Madison

Head of Digital Trading & Optimisation Essentra

Joanna manages a team of 15 people, across 26 countries and 18 different languages. She is currently building a 'digital skills pathways' programme, to allow employees to pivot across different departments and workstreams within the business and break down siloes. Joanna also focuses on optimising Essentra's website through personalisation, marketing automation and a high level of experimentation.

Check out the incredible speaker line-up to see who will be joining Joanna.

Download The Latest Agenda