B2B Online Europe 2024

03 - 04 December, 2025

Maritim proArte Hotel Berlin

Honor Powrie

Director of Data & Analytics GE Aviation Digital

Day 2 | 5th December

3:30 PM OXFORD-STYLE DEBATE "AI is revolutionising the way B2B companies connect with their customers” – FOR & AGAINST

  • Is AI a game-changer in B2B customer connections, or are its current applications overhyped and too costly for widespread adoption?
  • Is AI enhancing or diminishing personalization in customer connections?
  • Is AI streamlining or complicating B2B sales & marketing processes?

For: Jason Hein, Founder, Acumental B2B

Against: Honor Powrie, Senior Director Data Science, GE Aviation Digital

Moderator: David Shell, Adjunct Lecturer, Northwestern University Medill School

Check out the incredible speaker line-up to see who will be joining Honor.

Download The Latest Agenda