B2B Online Europe 2025

03 - 04 December, 2025

Hotel Maritim Berlin

Holger Pietzsch

Head of Marketing and Solutions Deployment Caterpillar

Holger focuses on profitably servitizing and digitizing business models in the capital equipment industry including industrial products, aftermarket solutions, financial services, rental businesses, performance contracts and smart goods and services. His expertise lie in deploying innovative and technology enabled capabilities that drive profitable growth and customer satisfaction. Recent achievements include 
- Double digit customer adoption of new services
- Industry leading growth of connecting the installed base
- Above average aftermarket growth in key segments
- Improved market participation while shortening sales cycles
- Launch of multi million dollar subscription and services portfolio
During his leadership of organizations, teams and projects around the globe, Holger has worked with dozens of leading industrial sales and services businesses. As a cosmopolitan, multilingual professional with fluency in German, English, French and Spanish Holger often acts as a key note speaker and holds certifications and degrees from universities in the US and in Europe.

Check out the incredible speaker line-up to see who will be joining Holger.

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