Holger Pietzsch
Head of Marketing and Solutions Deployment
Caterpillar
Holger
focuses on profitably servitizing and digitizing business models in the capital
equipment industry including industrial products, aftermarket solutions,
financial services, rental businesses, performance contracts and smart goods
and services. His expertise lie in deploying innovative and technology enabled capabilities
that drive profitable growth and customer satisfaction. Recent achievements
include
- Double digit customer adoption of new services
- Industry leading growth of connecting the installed base
- Above average aftermarket growth in key segments
- Improved market participation while shortening sales cycles
- Launch of multi million dollar subscription and services portfolio
During his leadership of organizations, teams and projects around the globe,
Holger has worked with dozens of leading industrial sales and services
businesses. As a cosmopolitan, multilingual professional with fluency in
German, English, French and Spanish Holger often acts as a key note speaker and
holds certifications and degrees from universities in the US and in Europe.