Guillaume Deudon

Day 1 | 3rd December

Distinguishing B2B from B2C: why long, complex customer lifecycles demand a unique approach to digital transformation
Making Customer Experience a strategic imperative for both external loyalty and internal alignment across all enterprise functions
Building a digital backbone: how core processes (ERP, pricing, ordering, fulfilment) underpin great Customer Experience
Driving transformation with closed-loop customer feedback — prioritising initiatives, balancing growth with operational KPIs, and resisting the distraction of “shiny tools”

Check out the incredible speaker line-up to see who will be joining Guillaume.