B2B Online Europe 2024

04 - 05 December, 2024

Hilton Dusseldorf

Gerrit Enthoven

EVP Sales & Marketing Intershop Commerce

Gerrit Enthoven has been driving success in B2B commerce since 1999, with vast experience in guiding ambitious manufacturers and wholesalers on their digital transformation journey. As Executive Vice President (EVP) of Sales & Marketing at Intershop Commerce, Gerrit helps businesses unlock the full potential of this leading B2B commerce platform, trusted by industry leaders like Röhm, Atlas Copco, and Kubota, as well as consumer brands such as SharkNinja and Miele. His strategic insights and practical expertise empower companies to thrive in today’s fast-evolving digital landscape. Gerrit is also the driving force behind the “B2B Frontrunners" community, a European network of over 150 digitization leaders in B2B who regularly collaborate to exchange ideas, tackle challenges, and push forward innovation in the B2B sector.

Day 1 | 4th December

11:10 AM Presentation - Aligning business and IT decision-making: How to enhance collaboration to prioritise customer insights and drive sales

  • Commercial Leadership in Digital Strategy: Ensure digital commerce strategies are driven by business priorities and customer value
  • Facilitating collaboration between business and IT teams to enhance digital infrastructure decision-making
  • Customer-Centric Approach: Prioritise customer insights to shape digital strategies and enhance satisfaction

Check out the incredible speaker line-up to see who will be joining Gerrit.

Download The Latest Agenda