Gary Gumbleton

Gary Gumbleton

Group Creative Director Ocean Holidays

Day 1 | 2nd December

2:00 PM Panel Interactive: Digital Shelf Content: How can you optimise product content and creatives to increase engagement, strengthen conversion, and improve digital shelf performance?

  • Create content that converts instantly by designing high-impact creatives, messaging, and CTAs that capture attention in the first second   
  • Build best-in-class digital shelf content by optimising product assets, imagery, and descriptions to drive engagement and purchasing decisions
  • Prioritise content before optimisation by fixing creative quality and consistency as the foundation for stronger performance across the entire funnel
  • Understand how to connect performance marketing, SEO/GEO, and on-site search—so the right buyers find the right products faster, improving conversion and reducing drop-off across the buyer journey 

Check out the incredible speaker line-up to see who will be joining Gary.

Download The Latest Agenda