Freek Van Den Broek

Business Insights Success Manager DSM Data Analytics Center of Excellence

In his role as Business Insights Success Manager at the newly formed DSM Data Analytics Center of Excellence (CoE), Freek is responsible for accelerating and integrating data analytics globally within DSM. Deriving meaningful insights from data, converting knowledge into action, creating ultimately substantial and additional impact and value to the businesses and all functions (Marketing & Sales, operations, Supply Chain, etc). He is focused on transforming 3 key business-critical elements; customer experience / convenience, operational excellence and new business models. As a data-driven decision maker, he is responsible for driving commercial digital transformation projects across all global businesses within DSM, positioning digital as a growth enabler.