Florian Pöpleu

Global Head of Marketing, Sales Processes and Digital Solutions Tesa SE

Day 2 | 4th December

Structuring AI use case development to focus on practical wins across marketing and sales operations
Deploying an agent to automate technical product translations—cutting localisation costs by 80%
Rolling out an internal product advisor bot to support sales teams with fast, accurate recommendations
Using AI agents to onboard staff and surface enablement content through CRM-integrated co-pilot tools

Check out the incredible speaker line-up to see who will be joining Florian.