Florentine Ramböck

Florentine Ramböck

Head of eCommerce Palfinger
Florentine Ramböck
Florentine Ramböck leads the global B2B e-commerce at PALFINGER, where she and her team grow the digital sales channel for the spare parts business.

Day 2 | 3rd December

1:40 PM Case Study: B2B Journey Orchestration: How to design the right digital buying model for every customer to reduce friction and accelerate digital adoption

  • Match eCommerce, configuration and sales-led journeys to different customer and product complexity. 
  • Unify fragmented systems and touchpoints to create seamless digital buying experiences. 
  • Replace static catalogues and outdated pricing with real-time digital experiences that accelerate customer adoption. 

Check out the incredible speaker line-up to see who will be joining Florentine.

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