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Florentine Ramböck
Head of E-Commerce
Palfinger
Florentine Ramböck leads the global B2B e-commerce at PALFINGER, where she and her team grow the digital sales channel for the spare parts business.
Day 2 | 3rd December
2:20 PM
Case Study: B2B Journey Orchestration: How to design the right digital buying model for every customer to reduce friction and accelerate digital adoption
Match eCommerce, configuration and sales-led journeys to different customer and product complexity.
Unify fragmented systems and touchpoints to create seamless digital buying experiences.
Replace static catalogues and outdated pricing with real-time digital experiences that accelerate customer adoption.
Check out the incredible speaker line-up to see who will be joining Florentine.
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