Conference Day Two - 7 November
Tuesday, January 1st, 2019
· Facing the challenge of the digital age, how can a 30 people sales and marketing structure make the difference in a scientific area?
· The main challenge isn’t digital, it is culture
· How we have been through a B2B model to a Human to Human (H2H) mentality in a medium size company
· How to break the silos mentality and build a culture of collaboration in order to elevate customer engagement in a digital environment
· How to create new customer touch points by reinventing a new structure of B2B sales and marketing