B2B Online Europe 2019

06 - 07 November, 2019

Hesperia Tower Hotel & Convention Centre, Barcelona

44(0)20 73689894

Florent Amion, Managing Director at Vygon

Florent Amion


Managing Director
Vygon

Check out the incredible speaker line-up to see who will be joining Florent.

Download The Latest Agenda

Conference Day Two - 7 November

Tuesday, January 1st, 2019


4:00 PM CASE STUDY REVOLUTION: How to establish cross-functional collaboration to create better synergies between sales, marketing and digital

·          Facing the challenge of the digital age, how can a 30 people sales and marketing structure make the difference in a scientific area?
·          The main challenge isn’t digital, it is culture
·          How we have been through a B2B model to a Human to Human (H2H) mentality in a medium size company
·          How to break the silos  mentality and build a culture of collaboration in order to elevate customer engagement in a digital environment
·          How to create new customer touch points by reinventing a new structure of B2B sales and marketing