B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

Fabrice del Aguila

Fabrice del Aguila

SVP - AI, Data & Digital Factory Sonepar

Day 1 | 3rd December

10:20 AM Keynote Presentation: Agentic AI at scale: Operationalising autonomous agents for personalisation, productivity and commercial impact

  • Identifying high-impact use cases: Pinpointing where GenAI can enhance the customer journey while aligning with measurable business goals
  • Selecting the right models, tools and infrastructure in partnership with IT to ensure seamless integration and enterprise-grade performance
  • Building trust and scalability with guardrails: Overcoming challenges around hallucination, bias and brand safety by implementing clear governance & validation
  • Ensuring scalable deployment without runaway costs by optimising model usage, monitoring ROI, and prioritising use cases with repeatable value 

Check out the incredible speaker line-up to see who will be joining Fabrice.

Download The Latest Agenda