B2B Online Europe 2024

03 - 04 December, 2025

Maritim proArte Hotel Berlin

Fabian Kersten

Global Head of Digital Product Syensqo

Fabian Kersten is a digital leader with diverse industry experience ranging from scientific publishing, automotive to industrial and chemical manufacturing. He is heading the global digital customer journey domain and digital product development (marketing, sales, service, ecommerce) at Solvay. As a member of the Digital Technology management team, he is passionate about digital & CX strategies, data-driven decision making, and empowering people. Fabian held senior positions in digital marketing and product management in global scale digital transformations. With a deep understanding of customers and users, he continues to successfully deliver digital B2B strategies with a strong foundation in customer-centricity and innovation.

Day 2 | 5th December

9:45 AM Presentation - Explore Generative AI for Commercial Impact: Lessons From the Chemical Manufacturing Industry

  • How to Test and Learn with AI: Define and refine real-world use cases in B2B through quick wins, pilot projects, and measurable outcomes.
  • How to Drive Adoption through collabroation: Leverage partner-driven solutions within our sales enablement toolkit to build momentum and maximize impact.
  • How to Continuously Optimize for Success: Stress-test, adapt, and scale AI solutions to sustain results and keep pushing sales performance forward.

Check out the incredible speaker line-up to see who will be joining Fabian.

Download The Latest Agenda