Right after founding the Lufthansa Social Media Team, Dr. Torsten Wingenter led the brand to one of the globally leading airlines in the social space with more than 1.7m fans on Facebook today. In 2010 Lufthansa was one of the first airlines making usage of the full range of social media during issues like the ash cloud. The airline became best practice for its crisis handling which was picked up broadly by media like CNN. In the same year Lufthansa was awarded as “Best Airline in Social Media” by AirlineBusiness. For the tech savvy travelers Lufthansa is also well-known for its apps creating unique user benefits (like Blue Legends, Take-off, MemberScout etc.). In regard of location-based services Lufthansa is the leading airline with more than 170.000 followers on Foursquare. In the quest for leading digital projects Lufthansa’s latest story-telling campaign is #inspiredby #travel where more than 300m impressions on Facebook reached people between 18-30 with glimpse into the unforgettable moments that travel creates. Previously Torsten managed strategy & business development of Lufthansa Miles & More – Europe’s leading frequent flyer program. He has a background in business and economics in combination with sociology as part of his Ph.D. Before working for Lufthansa Torsten was executive assistant to Dr. August Oetker, proprietor of Germany’s most well-known family-run company. He started his career at an international think-tank in Malta creating mobile ventures and with his own IT-business while studying.