Dmitry Olerinskiy

Dmitry Olerinskiy is a global digital leader based in Amsterdam, shaping the future of retail at the intersection of commerce, data and AI. At Decathlon HQ he drives global digital strategy projects at Decathlon HQ, focusing on marketplaces, data-driven growth and the transition from a product-centric retailer to an ecosystem of products and services. With a career spanning retail, fashion and consumer goods, Dmitry has led transformations from building e-commerce from the ground up to rethinking customer engagement in highly regulated industries. He is passionate about how AI can unlock new growth, rewire business models and create truly customer-centric organizations.