B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

Christophe Lafont

Christophe Lafont

Director of Solutions Consulting PROS

Christophe Lafont is a seasoned expert with over 20 years of experience helping B2B companies enhance their sales and pricing effectiveness. As Director of Solution Consulting at PROS for the EMEA region, he supports the company's go-to-market strategy and sales operations across Europe. Throughout his career, Christophe has built deep expertise in deploying e-commerce, quoting, and pricing solutions within complex, multi-channel environments, driving measurable value for global organizations.

Day 1 | 3rd December

1:30 PM Presentation: AI Unpacked for Business Impact: Navigating Generative, Analytical, Agentic AI & the Path to AGI

  • Demystify AI Types: Learn the practical differences between generative, analytical, agentic AI, and AGI—and what each means for business leaders.
  • Strategic Relevance: Discover which types of AI align with pricing, sales, and customer decision-making processes.
  • From Concept to Action: Get clear, actionable guidance on how to adopt and scale AI tools that create immediate value. 

Check out the incredible speaker line-up to see who will be joining Christophe.

Download The Latest Agenda