B2B Online Europe 2019

06 - 07 November, 2019

Hesperia Tower Hotel & Convention Centre, Barcelona

44(0)20 73689894

Chris Potts, Business Development Director, Retail industry at Alibaba
Alibaba Logo

Chris Potts


Business Development Director, Retail industry
Alibaba

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

Conference Day One – 6 November

Tuesday, January 1st, 2019


4:50 PM Table 1: How are user buying expectations merging between B2C and B2B and what does that mean for supporting your global markets with a local voice?; Table 2: How using the latest marketing automation technologies can result in a focused, successful architected campaign; Table 3: What are the most effective motivation techniques for your workforce: which incentives resonate with both sales and marketing teams?; Table 4: How to add enhancements to your existing website and migrate customers without disruption; Table 5: Maximise ROI by optimising content and product range strategy; Table 6: How to leverage innovation in payments to provide a frictionless transaction process; Table 7: Evaluating the latest and greatest customer engagement tools to drive customer loyalty; Table 8: How to sell the idea of journey mapping and putting the customer and the start of the strategy?;

Table 1:  How are user buying expectations merging between B2C and B2B and what does that mean for supporting your global markets with a local voice?
Jeremy Clutton, Global Director for Sales and Channel Partners, Lingo24
 
Table 2: How using the  latest marketing automation technologies can result in a focused, successful architected campaign
Richard Waight,  Director, eCommerce, Bio-Rad 
 
Table 3:What are the most effective motivation techniques for your workforce: which incentives resonate with both sales and marketing teams?
Carlos Abler, Former Global Head, Content Marketing Strategy, 3M
 
Table 4: How to add enhancements to your existing website and migrate customers without disruption
Age Koster, Director eBusiness Integration Europe, Office Depot
 
Table 5: Maximise ROI by optimising content and product range strategy
Cecil Stewart, Group Product Database Director, Rubix Group (MRO), Saurabh Shah, EMEA Head of Analytics, eClerx and Steve Bloodworth, Global Head of Digital Content, Nisbets
 
Table 6: How to leverage innovation in payments to provide a frictionless transaction process
Chris Potts, Director, Retail Industry, Alibaba
 
Table 7:  Evaluating the latest and greatest customer engagement tools to drive customer loyalty
Vincent de Jong, Executive Vice President, Mindcurv
 
Table 8: How to sell the idea of journey mapping and putting the customer and the start of the strategy?
Kelly Whalley, Global Head of Digital Marketing, Kingspan

Conference Day Two - 7 November

Tuesday, January 1st, 2019


9:10 AM ALL-STAR PANEL: How can you embrace digital disruption and overcome challenges in workforce transformation to elevate customer experiences, increase efficiency and drive growth?

·          How to differentiate your marketing communication strategy by embracing digital disruption and learning lessons from B2C
·          How to create a customer journey and ensures consistent engagement and aftercare post sale
·          What are the main challenges of integrating new digital innovations and how should they be factored into your digital strategy?
·          How to overcome resistance to change within your organisation and integrate marketing, sales, IT and digital teams effectively

12:30 PM PANEL: Inspiring the next generation of eCommerce: Which business models, strategies and technologies will win in 2020?

·       How can you build a ‘best-in-class’ customer-centric Omni channel roadmap to future-proof your business and continue to thrive in an evolving market?
·         How to utilise AI and digital assistant technology to reinvent customer engagement strategies
·         How companies can combine sustainability strategies without losing the commercial focus