B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

Benjamin Mosig

Benjamin Mosig

Head of Digital Customer Interaction ZEISS

Day 1 | 3rd December

11:20 AM Case Study: Turning strategy into action: How to overcome resistance and unite our stakeholders to accelerate eCommerce and boost marketing ROI

  • Establishing a transformation governance model that unites commercial, digital, and IT leaders around shared KPIs, funding structures, and delivery timelines 
  • Creating a stakeholder engagement framework that builds early buy-in from sales, ops, and finance – turning sceptics into advocates 
  • Defining ROI in ways that reflect both commercial value and operational efficiency, enabling us to scale initiatives across functions with executive support. 

Check out the incredible speaker line-up to see who will be joining Benjamin.

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