Bastian Latt always has his eye on the consumer. He has a passion for analyzing and improving the entire e-commerce value chain from the customer’s point of view, from sourcing and merchandising, to website usability, delivery experience, and customer service. Bastian loves to get to the bottom of things rather than just finding solutions to treat symptoms. Instead, he is constantly on the lookout for solutions that reveal the underlying causes and create a sustainably improved customer experience, along with a more successful business. He is aided by his extensive experience in marketing, strategy consulting, and working with the world’s most customer-friendly online retailer.