B2B Online Europe 2025
3 - 4 December 2025
Hotel Maritim Berlin
Arno Ham
eCommerce Evangelist | Former Chief Product & Technology Officer Sana CommerceDay 1 | 3rd December
1:50 PM Presentation: Need a lift? How crane manufacturer PALFINGER grew their spare parts business through B2B Commerce
- How Palfinger simplified product and channel complexity without compromising customer experience
- Why real-time ERP integration became the bedrock for unprecedented pricing accuracy, customer visibility, and buyer usability
- The role of a unified platform in enabling multi-level distribution and dealer self-service
3:20 PM Workshop: Keeping Commerce in Motion: Turning Complexity into Clarity
- Map your channels: Plot your own product + channel challenges. See what you are measuring and uncover blind spots.
- Learn from PALFINGER: Use PALFINGER's successes as a blueprint for future improvement
- Action Plan: Create a personalized action plan to make positive changes today
Check out the incredible speaker line-up to see who will be joining Arno.
Download The Latest Agenda