B2B Online Europe 2019

06 - 07 November, 2019

Hesperia Tower Hotel & Convention Centre, Barcelona

44(0)20 73689894

Andrew Morris, Global Head, Insights at RS Components

Andrew Morris


Global Head, Insights
RS Components

Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda

Conference Day Two - 7 November

Tuesday, January 1st, 2019


2:30 PM CASE STUDY: How to develop your attribution model to optimise previously ignored channels that contribute to conversion and create a coherent view for your business

·          Considering the unique needs of your business first and foremost
·          Creating a sustainable model that is robust and customer focused
·          What KPIs define success for each channel and how to implement across different business units?