Alexander Graf

Alex is a commerce industry visionary with more than 20 years of experience analyzing business trends and providing valuable insights to business leaders through numerous articles and books, including the industry benchmark The E-Commerce Book. Often a speaker at commerce and technology events, he also runs his own very successful blog and podcast Kassenzone.

Prior to founding Spryker, Alex co-founded numerous companies including Etribes, Europe’s leading Amazon agency Factor A, and Hamburg born AboutYou, which is one of Europe’s leading fashion online retailers, is active in 14 countries, and had a turnover of 1.5 Billion EUR in 2020.