Aldric Tourres is Global Digital Director at Bostik (Arkema Group), where he leads the company’s digital transformation strategy across multiple markets. With over 25 years of experience in digital marketing and technology, Aldric specializes in leveraging data-driven insights, AI-powered tools, and innovative platforms to accelerate B2B growth and enhance customer engagement. He is passionate about integrating advanced digital ecosystems to deliver measurable business impact and foster sustainable innovation. His recent work focuses on AI-driven marketing automation, sales enablement, and predictive analytics to shape the future of industrial marketing.