Ajit Sivadasan

VP, Global eCommerce/Digital Marketing Lenovo

Ajit Sivadasan manages the global web strategy for Lenovo across 90+ countries. In his role he is responsible for Lenovo's substantial online sales and marketing across their B2C and B2B channels globally. Over the last 12 years he has architected and built Lenovo's web capabilities working with an internal team spread across 15+ countries, growing the business over 6x and profits by over 10x. Lenovo.com has won several awards for usability and design globally.