Why We Sponsor B2B Online
At B2B Online, we spoke to Aaron Sheehan at OroCommerce, to see why they chose to sponsor.
Have you sponsored B2B online before?
Aaron: Yes, It's such a good event, all of the B2B Online events are. We've been at all three, Chicago, Florida, and EU, and I've gotten to speak at every one of them this year.
We are a B2B-focused eCommerce platform, that's all that we do. Shows like this are exactly our audience. I've been coming to B2B Online for many, many years, I think I first started speaking at B2B Online Chicago in 2016. The conference always has good content and are the right audience for us, with all the senior decision makers being in one place.
How have you found the quality of delegates on site?
Aaron: Very good. People are here to learn and network, and what's lovely about the B2B Online conference is that most of your eCommerce events are very dominated by retail, consumer brands, technology, and SMEs that service that. This is one of the few bright lights for a business sector that needs a lot of consulting around digital transformation.
Would you say it is important to you to have a speaking slot?
Aaron: Our goal at OroCommerce is to only sponsor events where we have a speaking slot. We have enough focus on this specific market and enough experience and expertise that it's a valuable showcase for our brand and our knowledge to have a speaking slot. If you're not, you're just another vendor in a big room full of vendors.
Do you see sponsoring this event to have a positive impact on your goals as a business?
Aaron: Yes, At B2B Online, 100% of the audience is relevant to us and we sponsor for that reason. We have good prospect meetings. Many times, we have partners and customers here. I was also on a panel with one of our customers., and it’s always valuable to get face time with our customers and partners.
Are you planning on sponsoring the event again?
Aaron: Yes, we’ve already spoken about sponsoring again, both the B2Bs in Europe and the US.
If you’d like to join as a sponsor at B2B Online, then get in touch and find out more about how you can get involved