WEBINAR ON-DEMAND: Personalisation, AI, and the Next Era of Marketing [Register your interest]

Despite knowing how important personalisation is in marketing, most organisations still fall short... Why? Because personalisation isn’t a tactic - it’s a discipline spanning technology, people, and processes. This webinar will unpack why personalisation has been so hard to get right, and how AI is about to change everything. Do not miss out on free knowledge!

Our expert panellists will discuss why personalisation is so difficult to get right, and how AI is set to transform B2B marketing:

🎙️ David Shell – CMO, Lanzcape and Adjunct Lecturer, Northwestern University Medill (Moderator)

🎙️ Mårten Bokedal – Senior Solutions Strategy Director, Optimizely

Key Topics We’ll Cover:

Why personalisation often fails to meet customer expectations

The four pillars of personalisation success: Opportunity, Audience, Experience, and Impact

How AI agents act as an “infinite workforce” to break through bottlenecks

The new era of predictive, adaptive, real-time customer experiences

Don’t fall behind. Join us for this exclusive webinar and learn how to harness AI to deliver the personalisation your customers expect. 👉 Register now and the first to receive the video launch!