Despite knowing how important personalisation is in marketing, most organisations still fall short... Why? Because personalisation isn’t a tactic - it’s a discipline spanning technology, people, and processes.
This webinar will unpack why personalisation has been so hard to get right, and how AI is about to change everything. Do not miss out on free knowledge!
Our expert panellists will discuss why personalisation is so difficult to get right, and how AI is set to transform B2B marketing:
🎙️ David Shell – CMO, Lanzcape and Adjunct Lecturer, Northwestern University Medill (Moderator)
🎙️ Mårten Bokedal – Senior Solutions Strategy Director, Optimizely