Adapting the Strategy to your Stage of Digital Integration: Does Full Digital Transformation Make Sense or Would Creating a Separate Digital Channel Deliver a Greater ROI?

Adapting the Strategy to your Stage of Digital Integration: Does Full Digital Transformation Make Sense or Would Creating a Separate Digital Channel Deliver a Greater ROI? Holger Pietzsch, Head of Marketing and Solutions Deployment, Caterpillar Pascal Smits, Digital Marketing, Global - Head Of Digital Transformation, Philips Lighting Mikko Saavalainen, Senior Business Development Vice President, Metsä Wood Vasuki Muralidhar, Head Of Ecommerce, Fabory (Grainger) Moderated by: Neil Adamson, Managing Director, Accenture