2019 Whitepaper & Media Center

Building a Human Centric B2B Strategy

In Q3 of 2019 WBR Insights and VAIMO surveyed 100 CEOs, CTOs, CDOs, VPs of Marketing and Digital, Global Heads of eCommerce, and those of a similar standing from B2B companies across Europe to find out more about the challenges they face and the innovative solutions being brought to the table. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by the B2B Online community.

The Perfect Platform

B2B customers are becoming more demanding than ever. With targeted content on the rise, people expect relevant, accurate information to be made available at a moment’s notice. As a result, B2B companies are figuring out innovative ways to streamline their platforms. In Q3 of 2018 WBR Insights surveyed 100 Chief Executive Officers, Chief Digital Officers, Chief Innovation Officers and those of a similar standing from B2B organisations across the globe to find out more about the challenges they’re facing and the innovative solutions being brought to the table.

Tapping Into Potential

In preparation for B2B Online 2017, WBR Digital surveyed 100 B2B manufacturers and distributors based in Europe. The research prioritised major international players and focused on the biggest pain points facing B2B sales and marketing executives today. These topics will also be covered in detail at B2B Online 2017. Respondents to the survey were Directors of Marketing, Digital, Sales and eCommerce as well as others of a similar standing. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by B2B Online & WBR Digital and are presented here with analysis and commentary from the B2B Online community.

Conference Breakdown