Europe’s Senior-level eCommerce & Digital Marketing Event for Manufacturers & Distributors
B2B Online Europe 2025
3 - 4 December 2025
Hotel Maritim Berlin
Sponsorship Opportunities Are Now Available
Digitisation That Delivers
With budgets under pressure, B2B manufacturers and distributors must achieve more with less. At B2B Online Europe, discover how digital leaders are using AI, data, and technology to cut costs, unlock growth, and deliver seamless customer experiences that future-proof commercial strategies.
Join us to gain practical insights on:
- AI That Scales: From pilots to impact—embed AI into daily workflows and marketing to deliver results.
- Digital With Purpose: Drive transformation that directly advances business goals, not “digital for digital’s sake.”
- Omnichannel That Converts: Create seamless, consistent experiences that build loyalty and grow revenue.
- Customer-Centric by Design: Streamline complex buying journeys while maximising long-term customer value.
- Agentic AI in Action: See how autonomous agents boost productivity and personalisation in B2B.
What People Are Saying About B2B Online
“Offers unparalleled benchmarking opportunities with a dazzling number of B2B professionals from a huge range of industry backgrounds”
Julie Kennedy
Head of Digital Customer Experience
STARK (Saint Gobain)
“I really value the quality of networking on offer: everyone I meet is a peer, conversations add value and I leave with new contacts I keep in touch with.”
Carlos Lopes
Global Marketing and Customer Experience Lead
Dow
“The chance to interact with my peers during main conference sessions, breakout workshops, open roundtables and lively debates is outstanding and simply not accessible at other events I attend.”
Sameh Saeb
Global eCommerce Commercial Lead
Shell
Our 2025 Speakers
Guillaume Deudon,
Chief Digital and Information Officer
Somfy
Liliana Torres
Global Head of Marketing - Electrification
ABB
Fabrice Del Aguila
SVP – AI, Data and Digital Factory
Sonepar
Christoffer Williamson
Group Head of Digital Experiences
Camfil
Labinot Maloku
Director – Global eCommerce
Schneider Electric
Hannah Foley
VP, Digital Products & Platforms
RS Group
Florian Pöpleu
Global Head of Marketing, Sales Processes and Digital Solutions
Tesa SE
Jorg-Holger Kraus
Head of Marketing Digitalisation and Sales Excellence
Sabic
John Kelly
Global Director, eRetail & eBusiness
Heineken
Sandrine Le Thomas
Global Digital Marketing and Transformation Director
Ansellr
250
B2B Professionals in Europe
70+
Digital Thought Leaders Speaking
2
Exclusive Themed Networking Receptions
40
Hours of Learning Across 2 Value-Packed Days
More Interactivity and Better Networking at B2B Online
- Solve problems during focused roundtable discussions
- Learn how to apply new digital eCommerce tools in customised workshops
- Vote, comment and share your experience using live polling technology
Benefit from over 10 hours of interactive discussions, debates, roundtables, workshops, and voting to learn more, develop more and have more fun at the same time.
Interactive Case Studies
Roundtable Discussions
Women in Digital Breakfast
Digital Leaders Boardroom
Oxford-style Debate
Lunchtime Masterclasses
VIP Networking Lunches
Afternoon Workshops
B2B Online Europe 2025 Playbook
Chapter One - A reality check on AI in B2B
Chapter Two - The Power of Data
Chapter Three - Personalisation: The Key to Customer Loyalty?
Top 3 Reasons to Attend
GET CONNECTED
Network with heads of eCommerce, Digital and Marketing from manufacturers and distributors during our highly interactive sessions and over coffee, lunch and drinks in our extended networking breaks.
Attendees
INTERACT
Benchmark with the great B2B minds by participating in our small-group interactive formats, including think tanks, roundtables and workshops.
Unique Formats
UNIQUE INSIGHTS
Join 60 solution-focused sessions led by 250 B2B eCommerce, Digital and Marketing leaders to gain practical insights on how to drive smart, cost-savvy digital strategies that future-proof your business.
See Agenda
A Unique Experience
Feel Relaxed At A 5-Star Venue
Get Inspired In Small Group, Interactive Formats
Find Your Solution In The Buzzing Exhibit Hall
Unwind At The Networking Drinks Reception
Take Part In Competitions To Win Great Prizes
Network During Coffee & Lunch Networking Breaks In The Exhibit Hall
Growing a Greener Future.
We're committed to creating a more sustainable world for this generation and future ones. By registering for the event, £1 will automatically be donated to One Tree Planted on your behalf. Want to get involved?
Learn MoreThe Go-to B2B Event in Europe
Why Attendees Choose B2B Online Over any other B2B Event
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Other B2B Conferences |
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Industry Advisors: B2B Online is designed with global digital leaders for digital teams in Europe |
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Valuable Insight and Benchmarking: 70+ expert speakers representing 60 businesses from 41 Industry sectors. |
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Highly Interactive Formats: Learn in more than 8 different ways how to solve all your B2B problems faster. |
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Hours of Networking: Make new contacts during breakfasts, lunches, drinks receptions and roundtables . |
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Return on Investment: Get more learning and networking for your Euro than any other B2B event in Europe. |
Interactive Learning & Networking
Get ideas from all of the great minds in the audience through a variety of small working group discussions.
Our Sponsors:
