Europe’s Senior-level eCommerce & Digital Marketing Event for Manufacturers & Distributors
B2B Online Europe 2025
3 - 4 December 2025
Hotel Maritim Berlin
Sponsorship Opportunities Are Now Available
Digitisation That Delivers
With budgets under pressure, B2B manufacturers and distributors must achieve more with less. At B2B Online Europe, discover how digital leaders are using AI, data, and technology to cut costs, unlock growth, and deliver seamless customer experiences that future-proof commercial strategies.
Join us to gain practical insights on:
- AI That Scales: From pilots to impact—embed AI into daily workflows and marketing to deliver results.
- Digital With Purpose: Drive transformation that directly advances business goals, not “digital for digital’s sake.”
- Omnichannel That Converts: Create seamless, consistent experiences that build loyalty and grow revenue.
- Customer-Centric by Design: Streamline complex buying journeys while maximising long-term customer value.
- Agentic AI in Action: See how autonomous agents boost productivity and personalisation in B2B.
Be Inspired. Learn From
Guillaume Deudon,
Chief Digital and Information Officer
Somfy
Liliana Torres
Global Head of Marketing - Electrification
ABB
Fabrice Del Aguila
SVP – AI, Data and Digital Factory
Sonepar
Christoffer Williamson
Group Head of Digital Experiences
Camfil
Labinot Maloku
Director – Global eCommerce
Schneider Electric
Hannah Foley
VP, Digital Products & Platforms
RS Group
Florian Pöpleu
Global Head of Marketing, Sales Processes and Digital Solutions
Tesa SE
Jorg-Holger Kraus
Head of Marketing Digitalisation and Sales Excellence
Sabic
John Kelly
Global Director, eRetail & eBusiness
Heineken
Sandrine Le Thomas
Global Digital Marketing and Transformation Director
Ansell
Key Agenda Themes
AI That Scales
Digital With Purpose
Omnichannel That Converts
Customer-Centric by Design
Agentic AI in Action
B2B Online Europe 2025 Playbook
Chapter One - A reality check on AI in B2B
Chapter Two - The Power of Data
Chapter Three - Personalisation: The Key to Customer Loyalty?
A Unique Experience
Connect and learn through various interactive formats and have fun whilst doing it!
250
B2B Manufacturers & Distributors
70+
eCommerce & Marketing Speakers
400
Attendees
2
Days of Interactivity and Ideas
What People Are Saying About B2B Online
“Offers unparalleled benchmarking opportunities with a dazzling number of B2B professionals from a huge range of industry backgrounds”
Julie Kennedy
Head of Digital Customer Experience
STARK (Saint Gobain)
“I really value the quality of networking on offer: everyone I meet is a peer, conversations add value and I leave with new contacts I keep in touch with.”
Carlos Lopes
Global Marketing and Customer Experience Lead
Dow
“The chance to interact with my peers during main conference sessions, breakout workshops, open roundtables and lively debates is outstanding and simply not accessible at other events I attend.”
Sameh Saeb
Global eCommerce Commercial Lead
Shell
Growing a Greener Future.
We're committed to creating a more sustainable world for this generation and future ones. By registering for the event, £1 will automatically be donated to One Tree Planted on your behalf. Want to get involved?
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